Tag: Marketing strategies

Conquesting Strategy in Marketing: Ninth Circuit Ruling Impact on Customer AcquisitionIn a recent groundbreaking decision, the U.S. Court of Appeals for the Ninth Circuit tackled the complex issue of whether the practice of "conquesting"...

In our discussion this week, we delve into the realm of product licensing, specifically focusing on the licensing of consumer products. The insights shared may surprise many patent practitioners and innovators in the high-tech...

In the competitive world of law, developing a personal brand is essential for standing out and attracting clients. Many law schools do not offer self-branding workshops, leaving graduates to navigate this aspect of their...

Big Law firms are constantly seeing changes in their marketing departments, with chief marketing officers and other business development professionals switching firms frequently. This trend is expected to continue through 2024, with recent appointments...