Big Law firms are constantly seeing changes in their marketing departments, with chief marketing officers and other business development professionals switching firms frequently. This trend is expected to continue through 2024, with recent appointments showcasing this ongoing shake-up.

In the past three weeks alone, there have been significant moves in the industry. Davis Polk & Wardwell welcomed David McClune from Hogan Lovells, McGuireWoods hired Clara Rodriguez from Proskauer Rose, and Holland & Hart brought on Lisa Simon from Lewis Roca Rothgerber Christie. These new hires have all taken on the roles of chief marketing and business development officers at their respective firms.

The appointment of new marketing leaders in law firms is a strategic move to enhance their marketing efforts and drive business growth. With the legal industry becoming increasingly competitive, having experienced professionals at the helm of marketing and business development is crucial for firms to stand out and attract clients.

David McClune, Clara Rodriguez, and Lisa Simon bring with them a wealth of experience and expertise in marketing and business development, which will undoubtedly benefit their new firms. Their fresh perspectives and innovative strategies are expected to make a significant impact on the marketing initiatives of Davis Polk & Wardwell, McGuireWoods, and Holland & Hart.

As the legal landscape continues to evolve, law firms are recognizing the importance of having strong marketing leadership to navigate the changing market dynamics. By appointing new chief marketing and business development officers, firms are signaling their commitment to staying ahead of the competition and adapting to the demands of the modern legal industry.

In conclusion, the recent appointments of David McClune, Clara Rodriguez, and Lisa Simon highlight the ongoing trend of CMO swaps in Big Law firms. These new marketing leaders are poised to drive growth and innovation in their respective firms, setting the stage for continued success in the increasingly competitive legal market.